Tuesday, August 13, 2013

Taking good photos of your used car is important to selling.

It is said "A picture is worth a thousand words.", or in the case of selling a vehicle, it could be worth thousands of dollars. When selling a used car, sellers should understand the importance good photos play in the process. Studies have shown that online listings with photos are viewed nearly twice as much as those without. Once Driven recommends having four photos (or more) that give buyers a good overall look at the vehicle.

Here are a few recommendations:

Wash the vehicle.
Clean cars photo well and suggest to buyers they have been maintained.

Take photos in a well-lit area.
Avoid distracting shadows from trees, etc. Choose a nice, sunny day.

Include an interior picture.

The driver's seat and dash area are good. Remove trash and personal belongings.

Omit people from the photo.
Including people in the photo may distract buyers and/or send the wrong message.

Include photos of what you want buyers to see.
If you have custom wheels, engine or an immaculately maintained interior, include a photo.

Here are a few examples of photos that need improvement:




Clean, decent lighting, the signs and shadows are a bit distracting.
Car has decent lighting, but it's filthy.




Trash in the floorboard is a no-no. Looks like a fresh spill.
Nice, clean interior. Should have captured more of the console.

2 comments:

  1. Oncedriven.com is a TOTAL SCAM!

    Once Driven contacted us to sell our scooter in Nov 2014 stating they had "buyers lined up". It's almost February and we still have yet to receive even 1 call from from their efforts! They're eager to take your money, but then go MIA when they get your money. My rep Jennifer Williams is constantly dodging my calls and is completely unresponsive. I called on the 45th day to get my refund for their ineffective marketing and they said the scooter would have had to been sold (by other means) in order to get it.

    Beware if you should ever get a call from @OnceDriven wanting your money! They are a completely unprofessional, unresponsive, unmotivated and unsatisfactory!

    ReplyDelete